ABOUT US Maruyama Coffee's vision

The beans at Maruyama Coffee are carefully selected and directly procured by our president, Kentaro Maruyama. Kentaro visits farms across the globe to build solid relationships with growers and to secure supplies of premium-grade beans.
It’s not just about the coffee; for Maruyama, good bonds go deeper. Often, he'll talk with growers about family issues or the matters they’re dealing with in everyday life. This communication is the first building block for so much more: caring for the grower’s living standards and motivating them to keep producing high-quality coffee. Maruyama spends about half the year on the go, forging trusting relationships with growers far and wide to develop reliable sources of extraordinary beans.

After procuring a batch of raw coffee beans directly from the origins, the next step is the roast—and our proprietary roasting techniques get the most out of what makes the beans unique. We heat the raw beans at around 200°C, which darkens the surface and initiates a chemical change inside. Through that roasting process, the beans’ distinct aromas and flavors start to shine through. The Roasters focus on tailoring the process to the individual bean, always concentrating on finding the optimal balance between the acidity and aroma profiles. The same beans can come out tasting completely different depending on how the roaster approaches this　process. The decision on which of the coffees’ characteristics to enhance is entirely up to the roaster’s skill. We’ve installed the Loring Smart Roaster at our roasting facilities; a cutting-edge roasting machine capable of maintaining these characteristics and excellently recreating each coffee's flavor. For us, leveraging this technology to showcase the unique characteristics of beans and capture their innate flavors is key to the roasting process—a vital step.

What does a barista do? It’s not just extracting and pouring coffee, but also conveying the flavors of the brew, the wonders in every cup, the inspirations of the growers behind the beans. The extraction step is where great beans are transformed into great coffee. Baristas are the messengers, delivering coffee to the customers with the flavors the growers envisioned.
The baristas at Maruyama Coffee are the cream of the crop. Since 2006, we’ve had representatives competing in the Japan Barista Championship—a competition where participants use their knowledge, technical skills, and presentation abilities to vie for a top prize. Maruyama Coffee has produced many winners in domestic and international barista competitions: from 2009 to 2013, every single Japanese champion was a Maruyama Coffee barista. Many of our baristas take part in an array of competitions year to year, giving them valuable experience that they then bring back to their work at Maruyama Coffee and pass on to the next generation of coffee messengers.

Most coffee looks the same—but in every brown cup, there’s a distinct set of flavors and tastes to relish. Every customer has a different taste preference.
Maruyama Coffee unites its collective knowledge, technical expertise, and dedication to service in order to deliver amazing coffee to customers, whether it’s a serving at one of our shop locations, a package of beans at the counter, or an online purchase.
There are many ways to enjoy coffee. We want to make coffee tastier and more enjoyable to drink. In order to help customers learn more, we hold a variety of seminars, outside lectures, and events that delve deep into the wonders of coffee. These events are wonderful ways to embark on your journey to discover coffee—be sure to take advantage of these incredible opportunities!